Originally the Trust had the emblem of a Kestrel with the strapline "Watch Over Essex" before transitioning to the Badger in 1995. This Badger icon was used throughout the country as part of The Wildlife Trusts movement, a federation of 46 individual Wildlife Trusts that work together to protect wildlife.
Rich Yates, Head of Business Development at Essex Wildlife Trust, says "We're extremely excited to welcome the new Badger to our logo. The Badger is one of our most charismatic animals and has been the Trust’s totem for almost a quarter of a century. We intend to continue this close relationship for many years, which is part of our journey to becoming the leading conservation charity in Essex and the largest Trust in the UK.
“Although our old logo was hand-drawn and outdated, it embodied our history and heritage. We were keen to retain the Badger and continue to champion the species, but give the logo some much needed TLC. Badgers have received such bad press over the past decade, but the Trust will continue to use science-based approaches to protecting them and other wildlife, and give them a greater voice in Essex."
The Trust avoided any extra costs in creating the updated version of their logo, preferring to design it in-house. They will be updating their branding over time as part of general maintenance. “An additional benefit of not doing a full rebrand is that we can update our assets over time without having to spend unnecessary time and money. Our energy should on conservation and campaigning,” says the Head of Business Development. “Instead, we will continue to focus on innovative conservation projects, local and national campaigning, and engaging the people of Essex with their local wildlife.”